Google's agentic offensive
Google DeepMind has officially launched Gemini 2.5 Pro, a major update that places agentic capabilities at the heart of its value proposition. Gemini 2.5 Pro can now chain together sequences of complex actions: search Gmail, cross-reference with Sheets data, draft a report in Docs, and schedule a meeting in Calendar — all from a single instruction.
Technical innovations
- 2-million-token context window: the largest on the market
- Multi-step agent mode: automatic breakdown of complex tasks with intermediate verification
- Sandboxed code execution: Python, JavaScript, and SQL in a secure environment
- Advanced document vision: structured extraction from PDFs and scanned documents with 97% accuracy
- Improved reasoning: record scores on MATH, GPQA, and HumanEval
Workspace integration, a strategic weapon
Google's real differentiation lies in its native integration with Workspace's 3 billion users. No competitor has such direct access to companies' everyday productivity tools.
“The most useful AI is the one that knows your professional context. Gemini in Workspace has access to your emails, documents, and calendars to act in a relevant way” — Sundar Pichai, Google CEO.
Enterprise pricing
- Gemini for Workspace: included in Business Standard plans ($14/user/month) and above
- Gemini 2.5 Pro API: $3.50/$10.50 per million tokens
- Vertex AI: enterprise offering with SLA and private data — custom pricing
Against the competition
With Gemini 2.5 Pro, Google is positioning itself against Anthropic's Claude 4 and OpenAI's GPT-5. Its strategy rests on two pillars that its competitors cannot replicate: massive distribution through Workspace and Google's cloud infrastructure.
For European companies, Google has announced availability in its European data centers with a data residency option, a direct response to GDPR requirements.
Comments· 2 comments
The article feels a little too focused on the launch narrative and not enough on the practical trade-offs. “Agentic capabilities” sounds impressive, but I’d like more skepticism about reliability, oversight, pricing, and what happens when multi-step tasks go wrong inside a company’s Workspace.
That’s fair, but a short launch piece cannot answer every enterprise governance question. The Workspace integration is still worth highlighting, since it may be exactly what makes the product relevant to organizations already committed to Google’s tools.